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belongnurturing brands that matter to life

belongto a culture

belongto a place

belongto a tribe

We are a creative communications consultancy that brings
employment, property and retail brands to life.


Branding

Research

Strategy

Design

Copy

Production

Advertising

Social Media


We collaborate with a community of local communication experts
Hand-picked and managed for your project

At The Ideas Hatchery, we offer clients strategically-led creative thinking and high quality production through a community of independent, Australian communication experts.
The most effective team is hand-picked for each project to deliver the highest quality outcomes while removing unnecessary costs such as traditional agency overheads.

Simon Druery

Simon Druery

Owner & Creative Director
The Ideas Hatchery
See bio

Creative

Martin Watson

Martin Watson

Researcher (EVP & CVP)
Roar Media

Research

Kirrily Druery

Kirrily Druery

Account Management
The Ideas Hatchery

Account Management

Jacinta Croagh

Jacinta Croagh

Digital & Social Media Strategist
Croagh Ink

Digital & Social Media

Ciara Fulcher

Ciara Fulcher

Digital Production
So Savvy

Digital Production

Stuart Flynn

Stuart Flynn

Senior Graphic Designer
Advert Ideas

Design

Richard Taylor

Richard Taylor

Print & Digital Designer
Red Trike Creative

Design

Andrew McClane

Andrew McClane

Video/TVC
Louder Than Words

Video/TVC

David Clare

David Clare

Photography
First Light Photography

Photography

Rob Maric

Rob Maric

Digital Development

Digital Developer


Simon’s work could only be described as outstanding thanks to his ability to understand the brief, get to know our business and relate to our people. He is creative and pragmatic when dealing with demanding stakeholders to deliver an outcome, a great mix. All these elements were vital to his success.

Stephen McSweeny - Talent Acquisition Manager, AGL

We are delighted to work with Simon. He really listened to our brief and then took the time to understand our culture.

Rob James - Resourcing Leader, Lion Nathan

Our business recently undertook a rebranding campaign and we were referred to Simon and his business to partake in the process. We were very pleased with Simon’s creativity throughout the exercise and would be happy to refer any business looking to do similar across to Simon.

David Petterson - CEO Premier SMSF

We were looking to take our business to the next level, we had the science, the results and the system but lacked a coordinated marketing approach. Simon took our brand and developed a suite of consistent and distinctive marketing materials to reflect our positioning.

Shane Fitz Gerald - Petrik Soil Technology

The Ideas Hatchery created a clever and versatile suite that Fytogreen could successfully roll out and win new business.

Colleen McMahon - Marketing Manager, Fytogreen

The outcome achieved by The Ideas Hatchery was a brand that has deeply resonated with all audiences groups and stakeholders. Most importantly, the branding project was delivered with a commercial sensibility largely unseen from Creative Directors. Simon’s astuteness, his passion for his craft, his ability to communicate creative concepts foreign to most internal stakeholders, was breathtaking. I would never work with any other creative talent in Australia.

Jacinta Croagh - Head of Marketing, CXC Global

Simon is simply a delight to work with. He has always exceeded my expectations in delivering quality work on time and within budget. Not only is he a talented individual who can precisely respond to creative briefs, but he is someone who will try to understand the underlining business objectives which makes a world of difference compared to talents who are only creatively minded Personable, patient and reliable - he is definitely someone I would recommend.

Rie Kubo - Digital Marketing Manager, GraysOnline

Calm, clear and concise is how I would best describe Simon. I gave him a project that was disjointed and complicated and he gave me a great branding campaign that was intelligent and targeted. Simon is the go-to specialist who you can rely on to deliver.

Therese Tarlinton - Head of Jewellery at GraysOnline

Simon’s creative abilities are excellent, as is his copywriting and attention to detail. He is also not afraid to take initiatives in copy or creative, where he can see that the overall impact will be enhanced by changes that may not be included in the brief - and he is more often than not, spot on. His ability to turn around quality creative in a short timeframe is also greatly appreciated!

John Wilkins - Group Product Manager, Rheem

Not only did Simon workshop ideas for the graphics and peer review the evolving designs, he also drafted much of the copy for our brochures, in association with our marketing advisor. An unusual attribute of Simon is that he has very good skills in both graphic design and copy writing. His insightful and constructive advice was positively received and greatly improved our marketing product.

Julie Bindon - Director - JBA Planning

Simon proved to be extremely diligent, inquisitive and responsive to our needs. What was delivered exceeded our expectations and is now the base for all branding and marketing for this important regional project which is set to bring a greater sense of pride and commercial growth to Moree.

Grant Hirst - Director, Projects+Infrastructure

Latest Blog Articles View All Blog Articles

Does Your Brand Have An Ambitious Purpose?
Does Your Brand Have An Ambitious Purpose?
08 January, 2016
Create a more emotional connection with your customers that can influence their buying behaviour.
Read More
6 Reasons Why Storytelling Is Good For Your EVP
6 Reasons Why Storytelling Is Good For Your EVP
08 January, 2016
In today’s modern world, storytelling has never been so important.
Read More
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0419 499 923