Simon’s work could only be described as outstanding thanks to his ability to understand the brief, get to know our business and relate to our people. He is creative and pragmatic when dealing with demanding stakeholders to deliver an outcome, a great mix. All these elements were vital to his success.

We are delighted to work with Simon. He really listened to our brief and then took the time to understand our culture.

Our business recently undertook a rebranding campaign and we were referred to Simon and his business to partake in the process. We were very pleased with Simon’s creativity throughout the exercise and would be happy to refer any business looking to do similar across to Simon.

We were looking to take our business to the next level, we had the science, the results and the system but lacked a coordinated marketing approach. Simon took our brand and developed a suite of consistent and distinctive marketing materials to reflect our positioning.

The Ideas Hatchery created a clever and versatile suite that Fytogreen could successfully roll out and win new business.

The outcome achieved by The Ideas Hatchery was a brand that has deeply resonated with all audiences groups and stakeholders. Most importantly, the branding project was delivered with a commercial sensibility largely unseen from Creative Directors. Simon’s astuteness, his passion for his craft, his ability to communicate creative concepts foreign to most internal stakeholders, was breathtaking. I would never work with any other creative talent in Australia.

Simon is simply a delight to work with. He has always exceeded my expectations in delivering quality work on time and within budget. Not only is he a talented individual who can precisely respond to creative briefs, but he is someone who will try to understand the underlining business objectives which makes a world of difference compared to talents who are only creatively minded Personable, patient and reliable - he is definitely someone I would recommend.

Calm, clear and concise is how I would best describe Simon. I gave him a project that was disjointed and complicated and he gave me a great branding campaign that was intelligent and targeted. Simon is the go-to specialist who you can rely on to deliver.

Simon’s creative abilities are excellent, as is his copywriting and attention to detail. He is also not afraid to take initiatives in copy or creative, where he can see that the overall impact will be enhanced by changes that may not be included in the brief - and he is more often than not, spot on. His ability to turn around quality creative in a short timeframe is also greatly appreciated!

Not only did Simon workshop ideas for the graphics and peer review the evolving designs, he also drafted much of the copy for our brochures, in association with our marketing advisor. An unusual attribute of Simon is that he has very good skills in both graphic design and copy writing. His insightful and constructive advice was positively received and greatly improved our marketing product.

Simon proved to be extremely diligent, inquisitive and responsive to our needs. What was delivered exceeded our expectations and is now the base for all branding and marketing for this important regional project which is set to bring a greater sense of pride and commercial growth to Moree.