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Bankwest

EVP & Employer Branding, Values, Careers Website & Video

Bankwest wanted to unite all of their divisions under one umbrella EVP and Employer Brand. We developed quantitative, qualitative and competitor research with recommendations for the positioning for the EVP. ‘Have Fun. Go Far’ was  developed as the tagline supporting the ‘Happy Banking’ Corporate brand position, while reflecting their challenger brand attitude. ‘Go far’ was a reflection of the development opportunities at Bankwest.

Project Details

Client: Bankwest

Contributors: Creative Director, Copy: Simon Druery Graphic Design: Richard Taylor Photography: David Clare Videography: Rybazoid Agency: Advertising Energy

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