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CXC Global

Brand Strategy, Logo, Tagline, Icons, Photography, Collateral

The CXC Global business has been in operation for 23 years and the brand was due for a review and refresh to align with the business’s market position as a contingent workforce management leader. The scope of work was comprehensive from brand strategy, voice, positioning and tagline, to a total brand design including a new logo, iconography, custom photography and graphics and marketing collateral. 

Project Details

Client: CXC Global

Contributors: Brand Strategy: Simon Druery Brand Messaging: Simon Druery Brand Design: Simon Druery Graphic Design: Simon Druery


The outcome achieved by The Ideas Hatchery was a brand that has deeply resonated with all audiences groups and stakeholders. Most importantly, the branding project was delivered with a commercial sensibility largely unseen from Creative Directors. Simon’s astuteness, his passion for his craft, his ability to communicate creative concepts foreign to most internal stakeholders, was breathtaking. I would never work with any other creative talent in Australia.

Jacinta Croagh - Head of Marketing, CXC Global

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