We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.
DTZ on behalf of their client, required an on-floor marketing campaign for 60 Castlereagh St to assist in the leasing process. A strong, bold graphic approach using lifestyle imagery that helped sell the location, along with 3D elements such as text, logos and images gave the ‘marketing wall’ a cohesive and tactile story. The ‘journey’ drew potential tenants into a more practical sales area, which displayed various office fit-outs and allowed for space for a table and chairs to sign-off on the contract.
Client: DTZ - 60 CASTLEREAGH ST
Contributors: Graphic Design: Simon Druery