We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.
Grays Outlet had a large amount of fashion stock to clear before Xmas. Within a week we turned around a dynamic animated text TV advertisement which has a simple sophisticated feel that played off Grays Outlet’s online colour palette. A hint of Xmas is added with sleigh bells in tune with the flow of the animation. Voiceover was deliberately excluded in the body of the ad, leaving only simple sound effects to grab viewer’s attention.
Client: Grays Outlet
Contributors: Creative Director: Simon Druery Scriptwriter: Simon Druery Graphics: Simon Druery Production: Production Cafe