We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.
GraysOnline has a loyal following of ‘bargain hunters’, but they wanted to expose the brand to more consumers and specifically target wine drinkers - one of their most successful lines of products. This was the first time GraysOnline had done a branding TV advert, as opposed to a tactical campaign. With some great casting, the production was turned around in just a few weeks and the campaign resulted in a 10% increase in new wine customers during the campaign period.
Contributors: Creative Director: Simon Druery Scriptwriter: Simon Druery Production: Louder Than Words