We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.
JBA Planning were looking at refreshing their market positioning in look and messaging. While they had a team of in-house designers, they required a Creative Director to develop a stronger and more contemporary branded look and direct the execution and messaging of collateral.
Client: JBA Planning
Contributors: Creative DirectIon: Simon Druery Copywriting: Simon Druery
Not only did Simon workshop ideas for the graphics and peer review the evolving designs, he also drafted much of the copy for our brochures, in association with our marketing advisor. An unusual attribute of Simon is that he has very good skills in both graphic design and copy writing. His insightful and constructive advice was positively received and greatly improved our marketing product.