We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.
After defining oo.com.au’s brand promise as to ‘delight its customers with great value’. Our objective was to develop this promise into the company’s first brand TV campaign. The commercial needed to convey oo.com.au as a home and lifestyle shopping destination and convey the significant savings available on quality products. The tagline ‘Shamelessly Good Value’ was created to sum up the experience of shopping at oo.com.au
Contributors: Creative Director: Simon Druery Scriptwriter: Simon Druery Director: Nick Pollack Production: Louder Than Words