We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.
Projects & Infrastructure, on behalf of their client Moree Shire Plains Council, required a brand and positioning for a mixed-use land development.The chosen logo reflected the assets that Moree is best known for; blue representing the town’s famous mineral baths, green for the region’s reputation as the nation’s agricultural food bowl and yellow for the pride of their indigenous heritage and culture. Overall the brand creates a premium feel that has a sense of movement and energy. The tagline challenges the target audience to ‘open their eyes’ to Moree and they will be surprised with more than they expected.
Client: P + I - Moree Gateway
Contributors: Brand Design: Simon Druery Tagline: Simon Druery Marketing Strategy: Colleen McMahon
Simon proved to be extremely diligent, inquisitive and responsive to our needs. What was delivered exceeded our expectations and is now the base for all branding and marketing for this important regional project which is set to bring a greater sense of pride and commercial growth to Moree.