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After conducting a clinical study, Pfizer found 90% of patients using their hypertension drug Accupril achieved blood pressure goals. The client wanted to demonstrated the efficacy of Accurpil in a strong visual way that would be memorable and stand-out in medical journals where imagery tends to be very conservative. This visually dynamic campaign achieved 90% recall with GPs after only 6 months, with sales dramatically exceeding similar product lines manufactured by the client.
Client: Pfizer - Accupril
Contributors: Creative Direction: Simon Druery Graphic Design: Simon Druery Copy (headlines): Simon Druery Agency: Raisin & Lines