Loading...

 Previous Show All Work Next 

Pfizer

3 x 30sec TVCs

Pfizer’s objective was to achieve the highest sales result ever for their Advil product. The new TV campaign included three aggressive comparative advertising claims against local competitors, featuring 3 real Advil users. Sales went up 36 percent over the prior 26-week baseline. Advil’s share of the total analgesic market increased by nearly 1 full percentage point in the few months the new campaign was on air.

Project Details

Client: Pfizer

Contributors: Creative Director: Simon Druery Scriptwriter: Simon Druery Production: Engine Agency: Advertising Energy

Nurture more belonging for your brand. Connect with us.

Call Us
0419 499 923