We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.
The brief was to encourage people to bequest donations in their will to support the fund. The TVC featured Australian screen icon Michael Caton, who generously gave his time, to help resonate with the mature target audience. It also featured Australian of the Year - Professor Ian Fraser. The campaign was very successful resulting in $12 million of bequests from the campaign.
Client: Queensland Cancer Fund
Contributors: Creative Director: Simon Druery Scriptwriter: Simon Druery Production: Traffic Films Agency: hma Blaze