We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.
Rheem wanted to brand a series of continuous hot water heaters specifically for the builder’s market for use in new apartments and homes. A new logo was created that linked the credibility and trust of the Rheem brand mark by integrating it with the Metro name. An upward arrow is placed in the ‘o’ reinforcing the continous hot water feature.
Contributors: Graphic Design: Simon Druery