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belongnurturing brands that matter to life

belongto a culture

belongto a place

belongto a tribe

We are a branding and creative communications consultancy that brings
employment, property and retail brands to life.


Branding

Transform your reputation through building a brand that is authentic, relevant and sets you apart.

Research

Discover what your clients, customers and employees really value through qualitative and quantitative research.

Strategy

Develop a communications strategy that helps you achieve your business and marketing objectives. 

Design

Graphic and Digital Design for logos and corporate identity, social content, advertising and websites.

Copy

From key messages to scripts, copywriting has the power to move people to action.

Production

Bring ideas to life through our network of printers, videographers and photographers.

Advertising

Project managing integrated creative campaigns across TV, Radio, Outdoor and Online.

Social Media

Enliven your social platforms with branded video, graphics and key messages.


We collaborate with a community of local communication experts
Hand-picked and managed for your project

At The Ideas Hatchery, we offer clients strategically-led creative thinking and high quality production through a community of independent, Australian communication experts.
The most effective team is hand-picked for each project to deliver the highest quality outcomes while removing unnecessary costs such as traditional agency overheads.

Simon Druery

Simon Druery

Director & Brand Strategist
The Ideas Hatchery
See bio

Strategy

Kirrily Druery

Kirrily Druery

Director & Financial Controller
The Ideas Hatchery

People & Processes

Karen Lee

Karen Lee

Client Solutions
The Ideas Hatchery

Client Solutions

Merci Lum

Merci Lum

Client Solutions
The Ideas Hatchery

Client Solutions

Jeanne (Wu) Markus

Jeanne (Wu) Markus

Creative Director
The Ideas Hatchery

Creative

Martin Watson

Martin Watson

Researcher (EVP & CVP)
Roar Media

Research

Jacinta Croagh

Jacinta Croagh

Digital & Social Media Strategist
Croagh Ink

Digital & Social Media

Ciara Fulcher

Ciara Fulcher

Digital Production
So Savvy

Digital Production

Stuart Flynn

Stuart Flynn

Senior Graphic Designer
Advert Ideas

Design

Richard Taylor

Richard Taylor

Print & Digital Designer
Red Trike Creative

Design

Andrew McLean

Andrew McLean

Video/TVC
Sydney Video Producer

Video/TVC

David Clare

David Clare

Photography
First Light Photography

Photography

Rob Maric

Rob Maric

Digital Development

Digital Developer

Susanne Lagis

Susanne Lagis

Organisational Change/Leadership Coach

Organisational Change/Leadership Coach


The Work

We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.

Simon’s work could only be described as outstanding thanks to his ability to understand the brief, get to know our business and relate to our people. He is creative and pragmatic when dealing with demanding stakeholders to deliver an outcome, a great mix. All these elements were vital to his success.

Stephen McSweeny - Talent Acquisition Manager, AGL

The Ideas Hatchery team delivered a well researched and articulated EVP for Roche Pharmaceuticals. It aligned with our global framework while bringing to life our unique local attributes with genuine heart. The creative content was produced to a high standard and the whole project managed with flexibility, expertise and commitment towards creating a great result.

Jenny Walters - Internal Corporate Affairs Manager Roche Products Pty Limited

We are delighted to work with Simon. He really listened to our brief and then took the time to understand our culture.

Rob James - Resourcing Leader, Lion Nathan

Given the number of moving parts and internal logistics, Simon and the team remained calm under pressure and were true partners in helping me to present the best possible options to my stakeholders. Overall, it was great working with consultants who were leaders in their given field and stepped to the fore at different stages of the project to make it all happen!

Kara McLeod - Global TAS Recruitment Brand Leader, EY

As a company that prides itself on being a pioneer in our industry, CXC is very happy with the modern transformation that The Ideas Hatchery has given to our branding. Our new visual design is contemporary, striking and represents CXC’s identity.

Paul Chiswick - Corporate Solutions Director, CXC

The Ideas Hatchery were able to discover the essence of our CCH Integrator brand and develop a suite of creative solutions that helped create, shape and define our complex yet constantly evolving software product. Their strategic thinking and research process also gave clarity to our value proposition and we are very happy with the quality of deliverables received.

Anne Charlesworth - Senior Marketing Manager, Wolters Kluwer

We continue to receive amazing feedback regarding our brand and positioning developed by The Ideas Hatchery. We have worked with Simon for 10+ years - he is a deeply trusted advisor to Carrera. Simon is passionate, creative and has an incredible balance of commercial and strategic skills with a unique ability to deeply understand our business and market. I appreciate he’s ability to guide us and challenge our thinking with the purpose of enhancing the overall process and giving us an even better result.

Michael Floyd - Managing Director, Carrera

We engaged The Ideas Hatchery to assist us with our customer communication at 477 Pit Street in Sydney during redevelopment. They created a key message document and look and feel, which resulted in clear, consistent and identifiable communication across a number of channels. Simon was a delight to work with, last minute items were never a problem.

Jane Falconer - Project Communication

Our business recently undertook a rebranding campaign and we were referred to Simon and his business to partake in the process. We were very pleased with Simon’s creativity throughout the exercise and would be happy to refer any business looking to do similar across to Simon.

David Petterson - CEO Premier SMSF

We were looking to take our business to the next level, we had the science, the results and the system but lacked a coordinated marketing approach. Simon took our brand and developed a suite of consistent and distinctive marketing materials to reflect our positioning.

Shane Fitz Gerald - Petrik Soil Technology

The Ideas Hatchery created a clever and versatile suite that Fytogreen could successfully roll out and win new business.

Colleen McMahon - Marketing Manager, Fytogreen

Simon is simply a delight to work with. He has always exceeded my expectations in delivering quality work on time and within budget. Not only is he a talented individual who can precisely respond to creative briefs, but he is someone who will try to understand the underlining business objectives which makes a world of difference compared to talents who are only creatively minded Personable, patient and reliable - he is definitely someone I would recommend.

Rie Kubo - Digital Marketing Manager, GraysOnline

Calm, clear and concise is how I would best describe Simon. I gave him a project that was disjointed and complicated and he gave me a great branding campaign that was intelligent and targeted. Simon is the go-to specialist who you can rely on to deliver.

Therese Tarlinton - Head of Jewellery at GraysOnline

Simon’s creative abilities are excellent, as is his copywriting and attention to detail. He is also not afraid to take initiatives in copy or creative, where he can see that the overall impact will be enhanced by changes that may not be included in the brief - and he is more often than not, spot on. His ability to turn around quality creative in a short timeframe is also greatly appreciated!

John Wilkins - Group Product Manager, Rheem

Not only did Simon workshop ideas for the graphics and peer review the evolving designs, he also drafted much of the copy for our brochures, in association with our marketing advisor. An unusual attribute of Simon is that he has very good skills in both graphic design and copy writing. His insightful and constructive advice was positively received and greatly improved our marketing product.

Julie Bindon - Director - JBA Planning

Simon proved to be extremely diligent, inquisitive and responsive to our needs. What was delivered exceeded our expectations and is now the base for all branding and marketing for this important regional project which is set to bring a greater sense of pride and commercial growth to Moree.

Grant Hirst - Director, Projects+Infrastructure

Latest Blog Articles View All Blog Articles

4 Tips to Better Casting
4 Tips to Better Casting
08 September, 2020
Casting talent for your video or TV commercial is probably the most important part of the whole production process. Get it wrong and your story falls flat. Get it right and it can be one of the most memorable and engaging elements.
Read More
5 Ways to improve your brand authenticity
31 August, 2020
Brand Authenticity enables you to attract the right customers to your business, creating not only a better experience for them but also a better bottom line for you.
Read More
Why do I need a brief?
Why do I need a brief?
25 August, 2020
Architects have blueprints, explorers have maps, creative teams – marketers, writers, designers, project managers – have briefs. In fact, the brief is the unsung hero of most successful projects.
Read More
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0419 499 923