Simon Druery

Simon Druery

Director & Brand Strategist
The Ideas Hatchery

Simon Druery Director & Brand Strategist of The Ideas Hatchery

Simon has worked as a Designer, Copywriter and Creative Director in small and large communications agencies since 1998. With a depth of experience across all mediums, from traditional to emerging channels, his sector expertise includes property, employment, retail, pharmaceutical, government and the luxury consumer goods industries.

Simon has led branding and tactical advertising campaigns for companies such as:

GraysOnline, Lion Nathan, BHP Billiton, Bayer, Minter Ellison, Mission Australia, Telstra, Biotherm, AGL, Rheem, Austral Bricks, Pfizer, CBRE, DTZ, Clarendon Homes, Allan Homes, Jones Lang La Salle, Bankwest, Mirvac Hotels, Holden Special Vehicles, Fairfax & Roberts Jewellers and Luna Park.

Simon is responsible for the Creative Direction of your brand development project or advertising campaign. He will lead the creative concepts, based on sound strategic rationales while ensuring the objectives of your brief are met. Simon will then lead the execution of the campaign, directing and collaborating with a hand-picked team of communication experts to ensure your project achieves the highest quality design, copy and production standards.


Over the last decade, Simon has been recognised for excellence in art direction and design across employment and property marketing. Simon was the first Creative Director to lead an agency to win Best Brand, Best Agency and Best Employee all in 1 year at the 2007 FEMA Awards.

“I have a passion for the craft of design, the intelligence to solve problems with fresh thinking and strategic know-how and I’m not afraid of being hands-on to make sure the job gets done. My attitude is always towards achieving a great result for the client.”

Simon Druery,

Director & Strategist, The Ideas Hatchery