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The Work

We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.


EVP & Employer Branding, Careers Website & Video

Research indicated that externally AGL were perceived as government-owned and bureaucratic. As opposed to the reality...a leading ASX company and one of Australia’s largest generators of renewable energy. Through research we developed an employer brand positioning of Expect more. Do more. which after 2 years in market resonated with 70% of internal employees researched.

Project Details

Client: AGL


Simon’s work could only be described as outstanding thanks to his ability to understand the brief, get to know our business and relate to our people. He is creative and pragmatic when dealing with demanding stakeholders to deliver an outcome, a great mix. All these elements were vital to his success.

Stephen McSweeny - Talent Acquisition Manager, AGL

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