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The Work

We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.

Bayer

EVP & Employer Branding, Iconography

Our task through research was to uncover what engaged and motivated Bayer’s people to pursuit Science For A Better Life and develop an employer brand platform that was authentic and differentiating. Our research discovered that it was employee’s passion for meaningful work (making a difference to life) and the diverse opportunities that Bayer provides; its global knowledge networks and wide variety of trusted products that excited, engaged, retained and motivated employees.

Project Details

Client: Bayer

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