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The Work

We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.


Branding, Employment, Design, Video, Website

Carrera Partners, a leading recruitment firm in the sales and marketing sector, was demerging and wanted to develop a new brand and positioning for a fresh start in the market. Everything was open to change from the name, colours and how we positioned the brand story towards a more advisory relationship with candidates and employers.

Project Details

Client: Carrera

Contributors: Brand Design: Simon Druery Videography: Max McLauchlan


We continue to receive amazing feedback regarding our brand and positioning developed by The Ideas Hatchery. We have worked with Simon for 10+ years - he is a deeply trusted advisor to Carrera. Simon is passionate, creative and has an incredible balance of commercial and strategic skills with a unique ability to deeply understand our business and market. I appreciate he’s ability to guide us and challenge our thinking with the purpose of enhancing the overall process and giving us an even better result.

Michael Floyd - Managing Director, Carrera

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