We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.
The CCH Integrator product was well known by Australia’s largest financial institutions as a leading compliance software product, but the brand had become fragmented by evolving campaigns.
It required a strong consistent look and positioning to assist with product clarity.
Client: CCH INTEGRATOR
Contributors: Brand Research: Martin Watson Brand Concepts: Simon Druery Graphic Design: Simon Druery
The Ideas Hatchery were able to discover the essence of our CCH Integrator brand and develop a suite of creative solutions that helped create, shape and define our complex yet constantly evolving software product. Their strategic thinking and research process also gave clarity to our value proposition and we are very happy with the quality of deliverables received.