We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.
The challenge was to change external candidates’ perceptions on what a career in corporate finance is like and to connect on an emotional level, particularly with women on how they can get more out of their career at EY. The video series had to have a global feel. So we captured stories of a diversity of EY colleagues from different parts of the world. We wanted to show candidates how EY brings great minds together globally, in multi-faceted teams, to solve complex business problems, whilst maintaining work-life balance. Organic social media results (4 weeks) saw 4,875 total engagements and a very high 1.01% CTR on LinkedIN which was 10x EY's benchmark.
Contributors: Research: Martin Watson Creative Direction: Simon Druery Videography: Andrew McLean
Given the number of moving parts and internal logistics, Simon and the team remained calm under pressure and were true partners in helping me to present the best possible options to my stakeholders. Overall, it was great working with consultants who were leaders in their given field and stepped to the fore at different stages of the project to make it all happen!