Previous Show All Work Next 

The Work

We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.


Brand Name, Logo, Packaging Concept

A new online business required a name, brand strategy, voice and design from scratch. The business was set to enable Australian women to feel empowered to create their own custom-piece of luxury, hand-crafted fine jewellery at a more affordable price. A brand essence was developed ‘Celebrate You’ that was inspiration for several logo design concepts and a new name - Gemtopia.

Project Details

Client: Gemtopia

Contributors: Brand Strategy: Simon Druery Brand Messaging: Simon Druery Brand Design: Simon Druery


Calm, clear and concise is how I would best describe Simon. I gave him a project that was disjointed and complicated and he gave me a great branding campaign that was intelligent and targeted. Simon is the go-to specialist who you can rely on to deliver.

Therese Tarlinton - Head of Jewellery at GraysOnline

Nurture more belonging for your brand. Connect with us.

Call Us
0419 499 923