We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.
Research told us that Lion Nathan had an image problem. People were much more familiar with their adored products in beer, wine and spirits. With high employee engagement, Lion Nathan knew they had a great culture, but weren’t sure why. Further research indicated the EVP was centred around team-work that helped bring their brands to market - and so Great Brands.
Great People, was developed as their employment proposition. Cost per hire was reduced by 11% in only 6 months. The careers website received a peak increase of 951% over the campaign period. Hewitt Engagement Score up 7% to 75%.
Client: Lion Nathan
Contributors: Creative Director, Copy: Simon Druery Graphic Design: Mark Hedge Photography: David Clare Agency: hma Blaze
We are delighted to work with Simon. He really listened to our brief and then took the time to understand our culture.