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The Work

We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.


Logo, Advertising, Product Labels

Petrik wanted to develop a new look for their brand that reflected the advanced soil technology of their products. This included development of a refreshed logo, label designs for their product range and communication campaigns.

Project Details

Client: Petrik

Contributors: Creative Director: Simon Druery Copywriter: Simon Druery Graphic Design: Simon Druery


We were looking to take our business to the next level, we had the science, the results and the system but lacked a coordinated marketing approach. Simon took our brand and developed a suite of consistent and distinctive marketing materials to reflect our positioning.

Shane Fitz Gerald - Petrik Soil Technology

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