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The Work

We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.


Product Logo, Brochures, Pull-up Stands, eDM

Rheem, Australia’s favourite hot water system, had developed a new innovative product - Stellar Stainless Steel. A new 3-D stainless steel badge was created to reinforce the product’s unqiue innovative feature and create a premium feel. This was applied to a range of marketing materials to create a unified brand. A layered cross-section illustration of the product was also created to reveal the stainless steel cylinder on the inside for the brochure cover.

Project Details

Client: Rheem Stellar

Contributors: Graphic Design: Simon Druery Digital Design: Ciara Fulcher


Simon’s creative abilities are excellent, as is his copywriting and attention to detail. He is also not afraid to take initiatives in copy or creative, where he can see that the overall impact will be enhanced by changes that may not be included in the brief - and he is more often than not, spot on. His ability to turn around quality creative in a short timeframe is also greatly appreciated!

John Wilkins - Group Product Manager, Rheem

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