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The Work

We love nurturing brands that give Australians a greater sense of belonging; a deeper connection to the people, places and products that matter in their lives.


EVP & Employer Branding

Roche Pharmaceuticals had recently moved into brand new office space in Sydney’s Barangaroo, dynamically changing the way employees worked together. A new employment proposition was required to reflect this.

Project Details

Client: Roche

Contributors: Research: Martin Watson Strategy: Simon Druery Creative Direction: Jeanne Wu Photography: David Clare Videography: Andrew McLean


The Ideas Hatchery team delivered a well researched and articulated EVP for Roche Pharmaceuticals. It aligned with our global framework while bringing to life our unique local attributes with genuine heart. The creative content was produced to a high standard and the whole project managed with flexibility, expertise and commitment towards creating a great result.

Jenny Walters - Internal Corporate Affairs Manager Roche Products Pty Limited

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